Articles in the Search engine marketing (SEM) Category
Headline, Search engine marketing (SEM) »
By Mike Dobbs
November 03, 2009
Article Highlights:
Natural search clicks were 17 percent higher on days when paid search ads were running
Keep an eye on universal results to determine when and where to build out content
Look at how new technologies can help you and become an early adopter
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While search engine optimization (SEO) and paid search are often seen as independent processes by digital marketers, the consumer sees a search results page as a single experience, and research shows that paid and natural search do impact eachother. Savvy marketers can leverage …
Lastest Articles, Search engine marketing (SEM) »
By Julie Ann Ross (c) 2009
Search engine marketing (SEM) has evolved to become the most reliable strategy for reaching your target audience and driving conversions on the internet. It compels your market to visit your website; it boosts your company’s exposure within your space; it positions your product as the solution to their problems. As a result, your sales increase. Your revenue and profit swell. Your ROI rises.And your business enjoys stronger branding and customer loyalty in the process.
Many of your competitors are already using SEM in an attempt to …