MARCH 11, 2009
Do your click-throughs measure up?
It may not be what you want to hear, but over the course of the year click-through rates vary.
According to a study of more than 10 billion banner inquiries across Europe from ADTECH (not to be confused with ad:tech), the average click-through rate fluctuates between 0.11% and [...]

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As marketers begin to better understand how Web site optimization fits into overall campaigns, budget investments in search engine optimization (SEO) will grow at a higher rate each year, compared with other types of search marketing strategies, according to a recent report from eMarketer. 
The report, “Search Marketing Trends: Back to Basics,” suggests that growth will [...]

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Has Google really stopped growing?
According to Compete, Google lost a small percentage of the overall share of online searches in the US. The loss was absorbed by Yahoo!, Ask.com and AOL, all of which grew slightly.

For the past six months, Google’s search share has remained at 70%.
comScore data shows a similar trend. While the firm [...]

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