By Mike Dobbs
November 03, 2009

 
Article Highlights:

Natural search clicks were 17 percent higher on days when paid search ads were running
Keep an eye on universal results to determine when and where to build out content
Look at how new technologies can help you and become an early adopter
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While search engine optimization (SEO) and paid search are often seen as independent processes by digital marketers, the consumer sees a search results page as a single experience, and research shows that paid and natural search do impact eachother. Savvy marketers can leverage …

Whether you’re brand-new to Internet marketing, or you’ve been selling online for a while now, search engine optimization is the one strategy you can’t AFFORD to ignore!
Earn high rankings in the search engines, and you’ll be rewarded with endless streams of quality FREE traffic heading straight to your website.
But neglect your rankings, and you’ll spend ALL of your time trying to convince even a few visitors to stop by your site (and chances are, they won’t even be interested in what you’re selling when they show up).
Fortunately, optimizing your website …

MARCH 17, 2009
Outlook not so good?

Aside from searching for information, e-mail has long been the most popular activity online. But no more.
 
According to Nielsen Online, more people in the US and other leading digital countries worldwide are using social networks and blogs than e-mail.

top-five-online-sectors-worldwide

While search and destination sites remain the most popular online activities, social network and blog use exceeded that of e-mail, increasing their reach by 5.4 percentage points.
In addition, time spent on social networks and blogging sites is growing at over three times the rate of overall Internet …