By Mike Dobbs
November 03, 2009

 
Article Highlights:

Natural search clicks were 17 percent higher on days when paid search ads were running
Keep an eye on universal results to determine when and where to build out content
Look at how new technologies can help you and become an early adopter
Next in SEO
While search engine optimization (SEO) and paid search are often seen as independent processes by digital marketers, the consumer sees a search results page as a single experience, and research shows that paid and natural search do impact eachother. Savvy marketers can leverage …

By Julie Ann Ross (c) 2009
Search engine marketing (SEM) has evolved to become the most reliable strategy for reaching your target audience and driving conversions on the internet. It compels your market to visit your website; it boosts your company’s exposure within your space; it positions your product as the solution to their problems. As a result, your sales increase. Your revenue and profit swell. Your ROI rises.And your business enjoys stronger branding and customer loyalty in the process.
Many of your competitors are already using SEM in an attempt to …

By Jill Whalen (c) 2009
What Is a Title Tag?
The title tag has been – and probably will always be – one of the most important factors in achieving high search engine rankings.
In fact, fixing just the title tags of your pages can often generate quick and appreciable differences to your rankings. And because the words in the title tag are what appear in the clickable link on the search engine results page (SERP),
changing them may result in more clickthroughs.
Search Engines and Title Tags
Title tags are definitely one of the “big …

Whether you’re brand-new to Internet marketing, or you’ve been selling online for a while now, search engine optimization is the one strategy you can’t AFFORD to ignore!
Earn high rankings in the search engines, and you’ll be rewarded with endless streams of quality FREE traffic heading straight to your website.
But neglect your rankings, and you’ll spend ALL of your time trying to convince even a few visitors to stop by your site (and chances are, they won’t even be interested in what you’re selling when they show up).
Fortunately, optimizing your website …

MARCH 18, 2009
But is it invincible?
According to comScore, YouTube received more than 100 million unique visits in January, making it again the most widely viewed video service in the US.

top-10-online-video-properties

The next four most-viewed video sites were Fox Interactive Media properties, Yahoo! sites, Microsoft sites and AOL, followed by the hard-charging Hulu.
YouTube owes much of its growth to the users who generate the majority of content on the site. eMarketer estimates that 9.1% of Internet users, or 18.1 million people, will create user-generated videos in 2009.
Despite this enthusiasm, YouTube has yet …